😎

Social first. Nothing second.

Unfollow social sameness.

🙃 We build social-first brands with sharper strategy, stronger content, and systems designed to stand out from the sea of sameness 🙃
Obligatory client logo scroll.

 We build social brands through strategy, playbooks, and content that actually belongs on the internet.

Some numbers (because clients love them 😜)

6

5

3

0

9

8

2

7

5

1

00

6

7

9

0

2

4

8

6

5

+

Brands we turned into main characters

6

5

3

0

9

8

2

7

5

1

0

6

7

9

0

2

4

8

6

5

6

5

3

0

9

8

2

7

5

k

+

posts made — endless social experiments.

6

5

3

0

9

8

2

7

5

1

Time we ran a social campaign where people sent us pictures of their urine for discounts on a product

Clients Testimonials

“They didn’t just deliver campaigns — they built something special for Grindr. Exceptional work, delivered with speed, intention, and excellence. A true extension of our team.”

Benjamin Cooper
Grindr

“Unusual & Unfollow led BEASTMODE from concept through execution and oversight — delivering bold, culturally relevant work while operating as a true extension of our team.”

Erin Goldson
Dove Men+Care

“The agency grew the community to over 200K and made the process genuinely easy and enjoyable, with a team that was proactive, collaborative, and consistently delivered.“

Tim Donald
Sneak

Unfollow didn’t just improve our social, they transformed it, redefining how V8 Energy shows up in culture and shifting us from a traditional brand feed to a social-first, community-driven presence with real meaning.

Kristen Martin
V8 Energy
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 Process

How we help brands break through the social noise.

A social-first system built on how the feed actually works. Designed to find what hits and scale it.
[ 01 ]

Social Deep Dive

We immerse ourselves in the brand and audit its current social presence to understand how it is showing up, where it is losing traction, and where it can break through.
[ 02 ]

Social Strategy

We define the strategic role the brand can own on social, identifying the tensions, territories, and opportunities that make the work feel less like marketing and more like it belongs.
[ 03 ]

Social Playbook

We turn strategy into a social playbook, defining the formats, hooks, series, visual codes, and creative rules that make the brand consistent, sharp, and built for the feed.
[ 04 ]

Content Creation

We bring the playbook to life through social-first content made with creators, built to earn attention in the feed without looking like it was approved by fourteen people.
[ 05 ]

Let the Feed Decide

We track what lands, refine what doesn’t, and scale the ideas that earn the most attention, momentum, and return.

Services

04

Social Strategy

We give brands a social backbone — made to stand out, not fit in.

Creator & Influencer Partnerships

We connect brands with creators and influencers who move culture, not just engagement metrics.

Content Production

Our in-house team makes scroll-stopping content — from UGC to high-end photography to AI.

Social Intelligence

We track trends, behavior, and data to turn cultural signals into creative opportunities — making sure your brand leads, not follows.
Don’t get ignored
Build social brands that don’t die
in the feed.
Tell us where the brand is getting ignored. We’ll show you where it can break through.
Slide into our DMs

Swipe right on our unfair advantages. (We won’t tell your current agency.)

POV: Our edge could be yours