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We’re a social-first agency for the creator era. We help brands stop sounding like HR wrote the caption.
Unfollow explain by memes
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Operating model
How we make social work that actually works
We turn strategy, social listening, content, and creator and influencer partnerships into social systems built for attention, relevance, and growth. That means finding the right tension in culture, shaping a clear point of view, building content people actually want to engage with, and pairing brands with creators who make the work feel credible in-feed. The result is social that feels less forced, more native, and far more effective.
Deliverables
We don’t force every brand into the same system. We adapt the model based on the brief, the audience, and the opportunity, bringing together social strategy, social listening, content systems, creator and influencer partnerships, UGC, creative direction, paid amplification, and measurement as needed.
Example Deliverables:
- -Strategy that doesn’t stay trapped in a deck
- -Social listening that actually listens
- -Influencer content that doesn’t scream “sponsored, please ignore”
Services
01
Social Strategy
We give brands a social backbone — made to stand out, not fit in.
02
Creator & Influencer Partnerships
We connect brands with creators and influencers who move culture, not just engagement metrics.
03
Content Production
Our in-house team makes scroll-stopping content — from UGC to high-end photography to AI.
04
Social Intelligence
We track trends, behavior, and data to turn cultural signals into creative opportunities — making sure your brand leads, not follows.
05
Content Pipeline
We organize the flow of ideas, production, and delivery so brands can maintain quality at a consistent pace.
Don’t get ignored
Build social brands that don’t die
in the feed.
in the feed.
Tell us where the brand is getting ignored. We’ll show you where it can break through.
Slide into our DMsCommon questions
A little more context on who we are, how we work, and what we actually mean when we say social-first.
Why are you named Unfollow?
The average person scrolls through 300 feet of content every day, retaining almost none of it. We’re called Unfollow because we exist to cut through that noise: break the feed, challenge conventional social media trends, and build brand content that actually earns attention. We help you unfollow the trends just for the sake of trends, unfollow what everyone is doing, and unfollow playing it safe.
What do you actually do better than every other social media agency pitching me?
We combine the creativity of an ad agency, the content chops of a production studio, the strategic thinking of a consulting firm, the design sensibilities of a brand studio, the creator network of an influencer agency, and the planning rigor of a media shop. All to help you break through the algorithm and create content people actually care about.
What’s your toxic trait as an agency?
We spent our whole Q4 profit on our Christmas party. Worth it.
How do you build a social media strategy that lasts longer than a quarter?
We develop long-term social media strategies rooted in brand positioning, then pair them with agile content systems that can respond to trends, cultural moments, and real-time performance data. Every piece of content ladders back to your brand vision while incorporating new insights to keep execution fresh. Your social strategy will be timeless, even when your content is trendy.
What do you do when a client says “make it pop”?
We complain about it on Slack. Then we make it pop.
How do you consistently produce content that people actually care about?
We believe in bold ideas and creative risk-taking, but only when they align with brand voice and audience behavior. That’s why we combine high-performing social media strategy with world-class designers and content creators. Because great creative without insight is just noise, and strong strategy without execution doesn’t land. Kind of like a plane stuck taxiing in circles.
Are you trying to win awards or win attention?
Yes.
How do you know when an idea is actually good?
When it resonates, you can feel it; more importantly, you can measure it. We evaluate ideas through a combination of creative instinct, audience response, and performance metrics. If something isn’t working, we pivot quickly. But we don’t kill ideas just because they’re unconventional, especially if they have the potential to pop. Our approach strives for a perfect balance of creative ambition and disciplined execution. TL;DR: As a wise man once said, you know it when you see it. It’s me. I’m the wise man.
Would you help me bury a body I came to you in a moment of crisis?
That depends. How big is your budget?
